Real differentiation happens when a brand stands for something so clearly that no competitor can claim it with a straight ...
Since then, numerous other brands have scaled back their own purpose-driven initiatives. So, if 2023 was the year Unilever stepped off the bandwagon and 2024 saw others begin to follow suit, where ...
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Do these brands look familiar? Russia reinvents stores after Western firms pulled out of the country - so can you tell what these shops were originally?Parallel imports, like Thomas mentioned for luxury brands, could soon be a thing of the past, as retailers told Russian newspaper Kommersant that some European companies have already started to ...
But as technology advances and customers evolve, so too do digital experiences. The tools and strategies brands use to engage with customers digitally today will look different in the future.
Accounting for just 10 per cent of global brands, Power Brands might look like a rare breed at first ... The question is: how do brands achieve the Power Brand status at a time when consumers ...
LVMH, which owns brands including Dior ... they know exactly what value for money looks like.” With the industry looking to fresh revenue sources, experts do not expect rapid growth in emerging ...
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