“We have enjoyed being a part of the Downtown Santa Cruz community for the past 25 years and look forward to seeing our customers at our other O’Neill Surf Shop locations.” “This store’s ...

so we expect to be busier now that they're gone," said Elfin Saffer with the Pacific Wave Surf Shop. "It's always hard to see a long-standing business leave downtown Santa Cruz, but we are feeling ...

THANK YOU ZOE...#### TWO MORE F BUSINESSES IN DOWNTOWN SANTA CRUZ HAVE ANNOUNCED THEY'RE CLOSING. RIP CURL SURF SHOP HAS POSTED A SIGN ON THEIR DOOR ANNOUNCING THE CLOSURE OF THEIR PACIFIC AVENUE ...

Capitola and the Santa Cruz Beach Boardwalk will remain open, the O’Neill Surf Shop on Cooper Street and Pacific Avenue in downtown Santa Cruz recently announced it will permanently shutter its ...

Should the stretch of Santa Cruz Avenue that has been closed to vehicle traffic since the COVID-19 pandemic reopen? Or should ...

SANTA CRUZ, Calif. (KGO) -- The last wave of customers rolled into an iconic surf shop Tuesday in downtown Santa Cruz. The flagship O'Neill Surf Shop on Pacific Avenue is shutting down.

Rip Curl joined O'Neill, Forever 21 and New Leaf among retailers vacating Pacific Avenue locations in recent months. A Rip ...

The Santa Cruz Wharf dining and shopping district sits on the water ... the Santa Cruz Wharf a little more than a mile south of the downtown area. Although visiting the wharf is free, parking ...

extending Pacific Avenue and attracting new investments to enhance downtown synergy among restaurants, hotels, services and shops. A new multi-purpose arena will host the Santa Cruz Warriors ...