In direct-to-consumer advertisements of prescription drugs, statements about drug benefits are often overblown and misleading. "These advertisements rarely quantify the medications' expected ...

But if we can’t ban pharmaceutical ads, we can at least rein them in. Policymakers can play an integral role in addressing the manipulative advertising practices rampant in the industry, while still ...

Who regulates these advertisements? • The FDA regulates advertising for FDA-approved drugs, ensuring that prescription drug ads are truthful, balanced, and not misleading. • The FTC regulates ...