Business Insider5y
The CEO of Dick's weighs in on why 'buycotts' didn't help out the sporting goods retailer when it was getting slammed by the NRA
Dick's Sporting Goods contended with both boycotts and "buycotts" in the wake of its decision to draw back from the gun business. But according to CEO Ed Stack, the consumers who gave the company ...
Business Insider5y
The CEO of Dick's explains how Dwayne 'The Rock' Johnson has helped his company turn the corner with Under Armour
In a recent interview with Business Insider, Dick's CEO Ed Stack said that Project Rock was responsible for boosting sales and setting the partnership between the brands back on "solid" ground." ...
Fast Company1y
Ed Stack
The Parkland shooting pushed the retailer to find its voice on social issues. It’s now opening a new chain called Public Lands dedicated to conservation. NRA Boycott Shows Why Brand Values Are A ...
Business Insider India5y
The CEO of Dick's weighs in on why 'buycotts' didn't help out the sporting goods retailer when it was getting slammed by the NRA
But according to CEO Ed Stack, the consumers who gave the company the cold shoulder had a far greater effect on business than any newfound supporters. Spurred on by the 2018 mass shooting at ...