A total of 1 million waffles are being given away by Eggo, who wants moms and dads to L'Eggo of the stress related to high-pressure mornings Dave Quinn is a Senior Editor for PEOPLE. He has been ...

Brooklyn, NY-based breakfast food company Belgian Boys also launched waffles with protein last year — but in a smaller ...

Eggo's Buttery Maple ice cream pint on top of Chocolatey Chip and Blueberry pints on white table - Emily Hunt/Tasting Table ...

(Yes, even Eggo's new fancy waffles that the brand is marketing as ... serve the fries with a small cup of pureed red berries or berry jam to make for a dessert version of tomato ketchup.

When the frozen waffle brand was introduced in 1970, it competed against Aunt Jemima, a brand that changed advertising strategy every year or so, Chevron remembered. Kellogg marketed Eggo by the ...