Eggo has a new treat gracing your grocery store freezer aisle: ice cream! We taste-tested the three new flavors to see which ones were a win.

A total of 1 million waffles are being given away by Eggo, who wants moms and dads to L'Eggo of the stress related to high-pressure mornings Dave Quinn is a Senior Editor for PEOPLE. He has been ...

When the frozen waffle brand was introduced in 1970, it competed against Aunt Jemima, a brand that changed advertising strategy every year or so, Chevron remembered. Kellogg marketed Eggo by the ...