In other words, marketing mix can be said to be a very important marketing tool that consists of all the elements that impact the demand for the products that a firm offers. To elaborate on the ...

A study of advertising and other forms of marketing communication, including key theories of marketing communication, elements of the communication mix, and effective campaign design. The fourth ...

and in many cases they use different PR agencies to handle different elements in the PR mix. This is encouraged by the growing tendency for PR agencies to specialise 1. 'PR is the positive ...