You have to know who you're sending the email to, and they have to recognize that it's about them or a subject interesting to them, Bodnar said. Using their name or company name is one of the best ...

It takes only minutes for a financially crippling mistake – and it can happen to anyone. UMB Bank shares actions businesses ...

For contemporary businesses, email archiving is an essential procedure that makes it possible to store emails securely and ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Strong customer communications and effective prospecting ...

Davis, whose company sends cold emails to gain business and handles other companies' email-marketing campaigns, usually targets chief marketing officers. He recently landed a manufacturing company ...

In today’s digital environment, email remains a crucial communication tool for businesses globally. However, it also presents ...