Aston Martin's Formula 1 team has announced a new partnership ... including ‘managed print services, augmented reality and marketing insights'. It means that Xerox will provide the basis for ...

Williams Racing today celebrates success across two categories at The Race Media Awards, recognising the team’s fan-focused ...

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"Lap of Legends" is a real vs. virtual F1 race featuring Williams drivers from different eras. Utilizing cutting-edge technology, AI and augmented reality, the race took place at Silverstone ...