THE ICONIC launches in-package advertising
Online fashion retailer THE ICONIC is launching in-package advertising in a deal with Source Partnerships,. Brands can now ...
Sourcing Journal on MSN5d
Braving Fashion’s Sustainable Future
As a new administration offers less incentive to go green, brands embrace circularity and ESG innovation to meet rising ...
Vogue Business12d
Traditional digital marketing is going amiss. Should luxury go lo-fi?
As the luxury slowdown and legislative changes usher in a difficult time for digital engagement, playful online content can ...
The Marketing Alchemist: How Rasheen Farlow Turns Brands Into Cultural Powerhouses
Farlow operates as a cultural architect who recognizes that contemporary consumers want authentic relationships.
Spot the difference! Fashion brands embrace AI to digitally clone models
H&M is the latest company to pursue a trend that has unsettled some fashion industry insiders. As the use of images generated ...
North Penn Now3d
Botika AI Review vs AI Influencer Company: Why Human-Led Services Still Win when Creating AI Models for Fashion
In the evolving landscape of digital marketing and fashion photography, the choice between automated tools like Botika AI and comprehensive services such as AI solutions offered by AI Influencer ...
Fast fashion brand to introduce AI digital twins of models
H&M plans to use AI to create digital 'twins' of 30 models for marketing, retaining models' rights and compensating them.