U.S. consumers were encouraged to abstain from purchasing any non-essential goods on Feb. 28, as part of a 24-hour buying blackout that aims to showcase the economic power of everyday people.

Consumers are preparing for a 24-hour economic blackout on Friday, one of several boycotts planned by groups of consumers or activists to protest what they call corporate greed, companies that have rolled back their diversity, equity and inclusion efforts and President Donald Trump's efforts to eliminate federal DEI programs since taking office.