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Why Fender is building its $599 Standard Series in Indonesia – and how its ideological shift delivers better value for players
Fender’s EVP of Product Justin Norvell explains what convinced Fender to change its mindset on where its guitars are built – ...
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Fender launches new $599 Standard Series lineup – and it marks a major shift for one of America’s most iconic guitar brands
Each features the ubiquitous Modern ‘C’ shaped necks, Fender Standard pickups, and some of the usual suspects in terms of finishes (a Butterscotch Blonde Tele, Sunburst Strat, black basses), p ...