One key for brands is to use data intelligently to ensure that campaigns target relevant audiences instead of simply riding a trend. A data-driven approach ensures the right message goes out to the ...

Movie posters may be relics of a bygone era of filmmaking, but studios have learned to shift the visual strategy to a faster, more viral product. By using a range of styles and artists and ...

Nevertheless, chaos hasn’t stifled the incredible creativity that studios are calling upon to champion their product ... trio of minimalist posters perfectly captures the goofing-about, uncle-nephew ...

Soon after the first Fantastic Four trailer came out, Marvel had to deal with an unexpected AI controversy about a new poster ...

The rich and wonderful history of movie posters dates back to when the Lumiere brothers promoted their sessions in the early days of cinema by showing a beam of light projected onto a screen so ...