Perfume is much more than just a fragrance; it’s an extension of your personality. The right scent can evoke emotions, make a ...

Aquatic fragrances are designed to capture the fresh, breezy essence of water, whether it’s the ocean, a cool lake, or a ...

Four fragrance categories take the lead for trending scented products: Ozone & Fresh, Floral, Fruit & Tropical, and Herbal & Aromatic. To determine these popular profiles, Bona teamed up with a ...

Glossier You was the anti-floral fragrance. With its new launch, Fleur, the brand asks: How do flowers fit into the Glossier ...

2024 was no doubt the year of fragrance. #PerfumeTok garnered billions of views. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens) and many made triumphant returns after years away ...

A handful of new, captivating men's fragrances by names like Dior and Hermès offer a stronger take on category leads. Here's ...