Generation Z are often referred to as the class of 2025. Their influence on language is iconic and rather chaotic. Most are chronically online, deeply involved in the internet culture, developing ...

The report was based on data from the book Marketing to Gen Z: The Rules for Reaching this Vast and Very Different Generation of Influencers by Jeff Fromm and Angie Read. The researchers surveyed ...

Gen Z is the fastest-growing audience demographic on LinkedIn, according to recent research from the professional social network. The report was based on internal LinkedIn data as well as third-party ...