You know when automotive journalists write articles for fun listing headlines you never thought you'd see on the printed page? Headlines like "Porsche builds SUV" or "Volkswagen to offer uber ...
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Jaguar Land Rover is betting wealthy customers will pay extra to paint their car the same color as their private jet or yachtBoth Jaguar and Land Rover are trying to position themselves more ... then custom add-ons become a must-have. The German carmaker, for example, has its Exclusive Manufaktur in Stuttgart, where ...
But at least this would move Jaguar away from competing with German premium makers like BMW, Mercedes, Audi and Porsche. Jaguar never had the volume to match them in choice, price and profits.
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