Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

While Chuck Taylor was the first pro basketball player to sign an endorsement deal with a sneaker brand, the company wouldn’t have another signature shoe until the mid-70s. They hit a homerun ...

Chuck Taylor invented the basketball shoe in the early 1920s. He had been something of a professional hooper in those days, and his feet hurt after games. So, he told some Converse executives in ...