Google's AII system will generate backgrounds for product images while maintaining the original product appearance.

Google appears to be testing a new video functionality in shopping ads, featuring a play icon that changes to a “watch” ...

Ad sparked unexpected controversy when it errantly claimed that Gouda accounts for “50 to 60 percent of the world’s cheese ...

Search Engine Land is your premier source for Google Ads news, strategies, and in-depth content. You’ll find a variety of up-to-date and authoritative resources, including the latest news ...

Ginny Marvin, the Liaison, has confirmed that demographic exclusions will apply to Shopping inventory in Performance Max campaigns. Marvin added that the reporting on how this is shown to advertisers ...

In the dynamic world of online marketing, e-commerce businesses rely on product feeds to effectively target their vast audiences. So, you may think of simply creating a product feed and going for the ...

Study reveals key factors correlated with higher Google Shopping rankings, including, pricing, reviews, and website authority. Lower prices and strong customer reviews appear to improve rankings.