Picking out the color of your next set of braids is a major decision. It’s beyond just a fashion statement; it determines the ...

The dark purple formula goes above and beyond, lathering well, rinsing easily, and leaving hair feeling clean and residue-free. And despite its vibrant color, it didn’t leave any telltale signs ...

While the weather may not totally feel like it's there yet, warm weather is on the horizon, and what better way to kickstart ...

As one of the Hollywood stars most associated with her dark brown mane, Anne Hathaway certainly turned heads with her bleach ...

Color-depositing shampoos add specific pigments (either purple, blue or green) onto the hair shaft to maintain your desired color. Based on color theory, blondes should use purple shampoos ...

It’s definitely about embracing your darker brunette with purple ... a colour you have to be sure of having and committing too. It’s so much harder colouring the hair dark then back to light.

What you really need? A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency to fade and become brassy. Thankfully a toning purple shampoo can help prevent this.