The McDonald's menu is full of popular, classic offerings like the Big Mac and its distinctly shaped McNuggets, which keep customers coming back. Even seasonal items like the McRib and Shamrock ...

Where in the world is Ronald McDonald? There was a time when the indisputably terrifying burger mascot was everywhere, his ...

An curved arrow pointing right. Burger King devised a brilliant marketing strategy — putting their mascot next to celebrities at highly publicized events. The results — their mascot went viral.