A Hermes Birkin bag in a window display at a KaDeWe department store in Berlin, Germany, on Friday, Jan. 3, 2025. Hermes on Friday reported a better-than-expected jump in fourth quarter sales, proving still strong demand for the most exclusive products in an otherwise turbulent luxury market.

The French luxury group reported better-than-expected sales on Friday, pushing its market cap above 300 billion euros for the first time.

By Mimosa Spencer and Tassilo Hummel PARIS (Reuters) -French luxury group Hermes reported an 18% rise in fourth quarter sales on Friday, showing robust appetite from wealthy shoppers for the most expensive luxury items like its Birkin bags,