The same, it seems, went for Hovis. An early ad cited Hovis bread and biscuits as a “cure for indigestion, recommended by the medical profession”. A later ad in the 1880s saw the words ...

Hovis’ 1973 advert Boy on the Bike is one of the rare exceptions to this rule. Set in post-war Britain, the ad tells the story of a boy making his bread delivery at the very top of Gold Hill in Dorset ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Legendary bread brand Hovis is urging buyers to store bread in its original packaging. The company is working with UK Plastic Pact to reduce unnecessary waste of their bread bags. Their ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...