Why buy when you can build something better? This DIY fishing lure is not only easy to make—it swims just like a real fish. With lifelike movement and serious fish-catching potential ...

Fishing a chatterbait is simple ... When they do bite, a scented lure will make them hold onto the bait longer than an unscented one. If you want to add scent to a hard bait there are plenty ...

To make it easier, I’ve outlined the key jig types ... As you hit the water this season, be willing to experiment with lures, colors, and fishing techniques. I promise that if you do, you’ll catch ...

A swim jig is a versatile and effective bass fishing technique in almost any body of water, but especially around aquatic ...

The clicker is a feature on many reels designed for this style of fishing ... will make it a lot easier to avoid tangling lines when reeling in to check or change lures or when reeling in a ...

Rapala said developing a new lure could take two or three years and involved extensive field testing by tournament professionals, fishing guides and other experts. Making lures is a competitive ...