Merino wool outdoor apparel brands like Smartwool and icebreaker are pooling their resources to tackle circular fashion ...

Merino wool outdoor apparel brands like Smartwool and icebreaker are pooling their resources to tackle circular fashion initiatives that keep clothing out of landfills. In the world of sustainab ...

A chance encounter with a merino wool grower and a prototype fabric inspired Jeremy Moon to embark on a two-decade journey that came to fruition in 2018 with the sale of his Icebreaker outdoor ...

When it comes to outdoor wear, the sheep’s clothing is dang ... we think our top choice, the Icebreaker Merino 150 Tech Lite ...