Iceland has introduced a big change to revolutionise customers' shopping experience by combining it with fitness. The supermarket chain has rolled out the world's first set of dumbbell shopping ...

Iceland has introduced a huge change to stores that means customers can exercise while they shop. The supermarket has bought the world’s first dumbbell shopping basket and trolley sledge, set to turn ...

The supermarket chain has rolled out the world's first set of dumbbell shopping baskets and trolley sledges, transforming regular store visits into workout sessions. Iceland has introduced a 15kg ...

Iceland is shaking up its baskets and trolleys with a unique change. The supermarket has introduced the world's first set of dumbbell shopping baskets and trolley sledges, making every store visit ...