Start by analyzing your existing customer data to create a well-defined profile of your ideal customer. Then use tools like Facebook Ads or Google Ads to build lookalike audiences that mirror the ...

If you enjoy looking around to see what's new, picking up staples, and trying out samples, you may be the ideal Costco customer. If the experience is half the fun for you, it's the perfect ...

One authentic chat beats a hundred cold pitches. Without knowing your ideal customer, you're just another voice in a busy (and endless) feed. Your perfect clients are right there on LinkedIn.