A study by ATD and the ROI Institute called Measuring for Success: What CEOs Really Think About Learning Investments found ...

Investors who want to make an impact on water management can use impact metrics to measure a company’s alignment to the United Nations’ 17 Sustainable Development Goals. Water management ...

Globally, philanthropy’s focus has shifted from measuring the amount of charitable giving to measuring how it creates positive change in society (“A Playbook for Designing Social Impact Measurement”).

Social media marketing metrics look vastly different today than they did even a few years ago. Numbers used to define social success – the more likes, shares, and followers, the better.

Examples of Effective Brand Metrics Brand metrics can be split into two categories: brand image and brand impact. Brand image metrics measure the overall awareness of the brand; how important and ...

Artificial intelligence (AI) continues to shape the future of business, and 2024 provided valuable insights into leveraging ...

you need to be able to measure Marketing's impact. The second priority was the need to do a better job of justifying Marketing investments. AdAge was not alone in shining a light on those CMO ...

A study has determined that the widely used tools available to businesses for assessing their biodiversity impacts depend on broad assumptions and can have large uncertainties that are poorly ...