Jaguar is preparing for a total reset ... we can't help but notice that the leaper now looks a lot like the logo used by sports equipment brand Slazenger. Add CarBuzz to your Google News feed.

Jaguar, the 90-year-old sports car brand operated under parent ... To make the change, the brand is scrapping its iconic jaguar logo. At a recent press briefing from its headquarters in England ...

As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

Jaguar was one of the premier British sports brands during the 20th century, having offered some truly world-beating vehicles. These included the XK120, which was the fastest car in the world when ...