Last month, Hello Kitty and some of her pals showed up on a line of new Yokosuka jackets, adding some Sanrio aesthetics to the flashy retro-style garments. But Sanrio’s style of cuteness works just as ...

Hello Kitty doesn’t look her age ... The character also epitomises “Kawaii”, the Japanese term for cute. According to Professor Joshua Dale, a pioneer in the field of “cuteness studies ...