There's a Matcha Tea Shortage Brewing — Again
From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...
There’s no end in sight for the global matcha shortage — here’s why it won’t bounce back anytime soon
In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...
CNET on MSN7d
Skip Coffee. Take Advantage of Green Tea’s Hidden Benefits for Focus and Calm
Green tea has several hidden health benefits. If you're ready to cut down on coffee, here's why you should switch your choice ...
ITO EN Launches Limited-Edition Oi Ocha Green Tea Bottle Featuring Global Brand Ambassador Shohei Ohtani
ITO EN Ltd., (President and Executive Officer: Daisuke Honjo, Headquarters: Shibuya, Tokyo), the world's No. 1 unsweetened ...
Japan Today1mon
Nana’s Green Tea releases unique sakura treats for cherry blossom season in Japan
Back in 2001, a cafe chain called Nana’s Green Tea opened in Tokyo’s Jiyugaoka, a neighborhood famous for delicious desserts. Now, over 20 years later, the chain has become so popular it has 68 ...
Financial Post16d
Japan Can't Produce Enough Matcha Tea as Global Popularity Booms
Japan has a matcha shortage despite record levels of production. Shops are selling out of the green tea powder as soon as they hit the shelves. On today’s Big Take Asia Podcast, host K. Oanh Ha talks ...