A new set of yukata and jinbei feature Hello Kitty and her friend My Melody, with the clothing perfect for the youngest fans ...

Tomomi Miyajima, founder of Tokiya Japan, showed Good Morning Washington's Megan Clarke how to wear a traditional kimono.

Part of the confusion stems from a misunderstanding of “kawaii,” which is Japanese for “cute” but also connotes a lovable or adorable essence. Sanrio recruited Shimizu and other ...

In Japan, ‘cute’ is a big deal. Their own word for it, kawaii (“ka-why-ee”), is more of an ethos than an adjective. Shops and billboards are filled with big-eyed fluffy figures.