Traditionally we might think of that interaction as a singular “recruitment phase.” If we use the journey mapping model, we break it out into multiple phases. This is how we make a usable customer ...

Customer journey maps help businesses visualize customer interactions and ... They can be visualized in various ways, and they are an essential tool for identifying effectiveness and efficiency in the ...

Customer journey maps are also a valuable tool for cross-functional communication and collaboration. It’s unlikely the steps customers stake along their journey all fall under marketing.