“Keep it simple ... try to keep simple? You can’t always make everything simple, can you? Are all kinds of “simplicity” equally valuable, or are there aspects of a design where simplicity ...

Today, I want to explore this idea and to show that Kahneman's findings back up my own approach to trading by using only a few basic inputs (using the 'kiss' principle keep it simple, stupid).

These companies the examplars of Scandinavian living incorporating cool design, intelligent manufacturing and, above all, simplicity. As someone once said: “Keep it simple, stupid!” ...