“It was like a theme park when we first initially got ... Her business represents the “Keith Lee effect,” in which businesses rated by Lee have been left with a spike of new customers.

Keith Lee, a popular food critic on TikTok, is going viral for his review of Spud Bros' iconic loaded potato with beans and tuna. The 28-year-old media personality, infamous for his brutality ...

Another example of this is Michin (formerly known as Mia Yim) and Keith Lee. Although they once worked together in WWE, ...

Within the year after Keith Lee's visit to CeeZoos, owner Cee Gilmore, shown here on Friday, Feb. 14, transformed his business after receiving mixed reviews from the TikTok food critic.

The video is already up to nearly 3 million views and counting. TikTok-famous food critic and mixed martial artist Keith Lee was in Austin over the weekend for South by Southwest for a feature on ...

Keith Lee has returned to the Houston area, this time giving what is likely one of his biggest tips yet. The viral TikTok influencer and food critic who has amassed more than 17 million followers ...