"In Bavaria," says Peter, "the king used to ... television and drinking beer, but complains "that was I don't ever get to bed." When occasionally he considers his $45 boots underpriced in ...

As a pp lay on this, Busch marketed his product as "The King of Beers." Budweiser hit its peak selling 50.4 million barrels of the beer in 1988. Bud Light, introduced in 1982, was the number three ...