K-beauty brands tend to embody a skin-first philosophy, which prioritizes your skin's natural beauty and health.

Kline + Company state in its recent K-Beauty report: “After a temporary decline in the early 2020s, driven by shifting ...

Seducing with their superior textures, skin caring formulas, and modern UV filters, K-beauty brands have not only won back ...

To date, the retailer has only been accessible to U.S. consumers via its website — though the opening of a Los Angeles hub ...

Discover how traditional K-beauty ingredients are garnering worldwide acclaim and revolutionizing global skincare trends.

As Korean beauty brands gain global popularity, combined with innovation and affordability, foreign entrepreneurs and startup ...

Korean beauty brands are my current cosmetics fixation. And, after viral success, Tirtir’s cushion foundation quickly leapt to the top of my ‘to try’ list. The brand’s unique formula (a ...

Korean eyewear brands rise as second Gentle Monster with unique styles and growth Emerging Korean eyewear brands challenge ...

Start your Independent Premium subscription today. Korean beauty brands are my current cosmetics fixation. And, after viral success, Tirtir’s cushion foundation quickly leapt to the top of my ...