Borntostandout also has body care, home fragrances and design objects developed in collaboration with South Korean artists. "What distinguishes Borntostandout as a unique voice in luxury fragrance ...

He noted, 'To enter the early market, I set a strategy to target niche markets rather ... attention for being the first in Korea to introduce 'ethanol-free' perfume, excluding denatured alcohol ...

Borntostandout, a Seoul-based luxury perfume label, has raised Series A capital. The funding round was led by venture firm Touch Capital with participation from BOLD, L’Oréal’s venture ...