When René Lacoste chose a crocodile for his company’s logo ... the yellow frame of National Geographic magazine, and the color that has distinguished the brand for 132 years.

In 2025, Lacoste’s signature design features its telltale short button placket, elegant collar, and ribbed sleeves, done up ...

"This establishment is as legendary as our crocodile is iconic," Lacoste deputy chief executive ... The bright ochre color of the clay originated in the region and is now known as the trademark ...

A seven-time Grand Slam champion, Lacoste was famously called “The Crocodile” for his relentless ... It featured a colour palette inspired by René's iconic all-white outfit during the victory ...