It provides a broad overview of key digital analytics strategies, concepts, issues, challenges and tools. This course will introduce you to the industry application of the most common machine learning ...

The MS Marketing Analytics program will prepare students to accelerate ... Liu’s research focuses on the intersection of marketing and machine learning, in areas such as visual marketing, branding, ...

In this module, we will learn the key concepts in network analysis and the key terminology, including semantic and social networks. We will also survey common network analyses in marketing. In this ...

This programme empowers you to step into that role. The LSE Digital Marketing Strategy & Analytics Career Accelerator gives you the tools, support and credentials to lead with clarity. You’ll learn ...

machine learning and data science. Electives allow you to round out your skillset by delving deeper into areas of interest, including digital marketing, governance and data security. View upcoming ...

Students learn marketing strategies and data analytics through lessons that apply to current social media and digital communications tools. Some main lessons of an online digital marketing master ...

The pizza chain has tapped Google Cloud’s AI tools to optimize delivery routes, create a customer-facing chatbot and deliver ...

Analytics help you gain insight into your marketing, highlighting key performance indicators along with areas that need improvement. From bounce rates to web analytics, lead scoring to click-through ...

Students will be trained in statistics fundamentals, basic computer programming, and machine learning algorithms that tap into knowledge ... This course teaches the principles of programming for ...

Some 86% of B2B marketers say marketing analytics is very important for the success of their digital marketing strategies, according to a recent report from Regalix. The report was based on data from ...