ITSMA reports that 85% of marketers who measure ROI describe account-based marketing as delivering the highest returns of any other marketing approach. A LinkedIn study found that social selling ...

In Paid Campaigns on LinkedIn, you can look at the top accounts that saw ... That way, you can access multiple views of 25 accounts. Although account-based marketing can seem complicated and ...

Through its ABM platform, it then automatically builds the right audiences in LinkedIn to receive highly targeted content. Performance management: The ultimate test of ABM programs is whether ...

LinkedIn has appointed Publicis to its global media account after a closed process. The account covers several markets including the UK and the US. Publicis was the main incumbent in the US and ...