If we don't have a fundamental understanding of how a state, region or DMA reacts to our brand now, it will be harder to adapt.

Tiger Pistol, the most advanced local advertising platform, today announced the release of its latest playbook, Empowering ...

The company, which moved from Fountain Square to the Lockerbie Square Historic District last year, said it would be wrapping ...

Also, a trend to keep an eye on is long-form video content. Platforms like YouTube and LinkedIn are proving that audiences ...

Verizon VP of partnerships Nick Kelly joins the Marketer's Brief to discuss why the brand skipped a Super Bowl national ad in ...

The definition of a local business is nebulous, but customers intuitively know the difference between a Main Street merchant and a big box retailer.

I enjoyed the opportunity to participate in the Marketing Plan Career Development Event. This project gave us the unique ...

Local Digital says the new service will help it lower its prices while offering startups and new companies results in record time. Sydney, ...

Successful commerce revolves around competitiveness, so if you want your business to succeed in the global marketplace, you ...

With a little practice and a strong video strategy, you can master this valuable marketing tool to help you dominate your local market.

PinPoint Local of Long Beach, a specialist content marketing agency, announces a new multichannel solution developed to help ...