As Coca Cola rolled out new versions of its beloved beverage - think Diet Coke ... openly sharing the story behind its logo ...

For a brand that is perhaps more synonymous with American culture than any other, Diet Coke is devoid of ... world's ...

The first Diet Coke hunk ad conjures up a powerful sense of mid-Nineties nostalgia: it's right up there with PJ and Duncan, Seattle being the centre of the universe and double light-wash denim.