Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its 80th anniversary.

Mattel Inc.; Chesnot/Getty Happy birthday, Barbie! Barbara Millicent Roberts — who we all know as Barbie — turns 65 on March 9, and in honor of her big birthday, Mattel has released a new doll ...

How many phases is that? Bolstered by the success of the Barbie movie, Mattel is ready to turn all its toys into tales for the young and old. And while nostalgia is on their side, to a degree ...

You have to do that in independent film.” Mattel has capitalized on “Barbie’s” success, announcing more than a dozen film and TV projects. It enlisted Travis Knight, a director known for ...

The special edition doll is up for auction. Barbie has just revealed its 2025 “Career of the Year: Women in Music” collection, honoring multi-Grammy Award-winning artist Alicia Keys.