Quick, think of some Jaffa Cake advertising...no? Difficult isnt it? That was our immediate response when we won the Jaffa Cake business. Why does such a famous brand have such unmemorable ads? Why ...

Most consumers in the UK have heard of McVitie's Jaffa Cakes. But what are they? A biscuit or a cake? More on this later, but in marketing terms, they are categorised as an 'everyday treat' ('EDT') in ...

We visited their factory in Manchester to see how Jaffa Cakes are made. McVitie's produces 2 billion Jaffa Cakes every year from the Stockport factory. Jaffa Cakes have been produced since 1927 ...

Another fan favourite is the Jaffa Cakes, which is a unique combination of chocolate, orange-flavoured jelly, and sponge biscuit, which ranked second in popularity among McVitie's products in 2023.