If you're a beauty beginner, the word "dupe" in cosmetics is short for duplicate ... and a few people do say 'oh MCo is using cheaper ingredients' but at the end of the day, I can't make a ...
A representative for MCo did not ... that's leaning into dupe culture. That's not all we are, but it's a big part of who we are." DBG also owns beauty brands Nude by Nature and ESMI skin minerals.