As a result, the MTV logo appeared in a myriad of forms – everything from ... Perhaps as further recognition of its changed positioning, it has also dropped the words ‘music television’.

people who loved music and pop culture the way I did. MTV is still on the air in 2024, and it’s still profitable, but my nieces and nephews know it as a logo on an Urban Outfitters t-shirt.

In America, however, things were about to change with the launch of MTV (Music Television) in August 1981. 40 years on, we take a look at how TV gave us the constant access to pop that we know today.