Cosmetics Business9h
The untold story of MAC’s Viva Glam lipstick
The make-up brand reveals how it created a charitable initiative that disrupted the industry and remains a CSR success story ...
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Kim Petras ‘Serves' As the New Face of MAC's Viva Glam Campaign: Where to Shop the Collection
MAC Cosmetics has chosen the 31-year-old along with Latin singer Danna Paola to be the faces of the brand's Viva Glam Lipstick 30th anniversary campaign. Viva Glam lipstick has developed a ...
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I asked 5 professional make-up artists to name their favourite lipsticks—these were the results
Previously known as Viva Glam II, MAC's iconic range has been rebranded as Viva Planet. This is an ideal everyday lipstick if you're after a new go-to. "On my lips, it’s a gorgeous, cool-toned ...