Opinions expressed by Forbes Contributors are their own. Lisa Kocay covers electronic dance music, food and beverage. The famous dessert shop will recreate the Illuminaughty (chocolate cupcake ...

While Magnolia’s cupcakes might get the cameos on sitcoms, true fans of the New York–based bakery know that its banana ...

A recent report in the Washington Post says the cupcake craze shows no sign of abating in the US, with around 700 million sold in the past year alone. New York’s Magnolia Bakery, which achieved ...

The brand, which leapt to fame after an appearance in Sex and the City in the 90s, has a new identity as it announces growth plans First set up on Bleeker Street in New York’s West Village in 1996, ...

Magnolia Bakery is renowned the world over for its heavenly desserts – and now you can make and bake the best of them with its new 25th anniversary cookbook. Fast forward 20 years, and Magnolia ...

Magnolia Bakery is developing a mobile loyalty and payments application that will feature a different reward each month based on users reaching a certain number of purchases. The New York-based ...