20 Big Marketing Mistakes That Ruin Brand Consistency
Inconsistent branding can not only jeopardize marketers' chances of converting prospective buyers in the future, but also confuse or even alienate current customers.
The Making Of A Great Healthcare Brand: Mayo Clinic
To understand how the Mayo Clinic became a superior healthcare brand, I talked with Leonard Berry, PhD, to understand their ...
How to build a successful brand? Mamaearth's Ghazal Alagh shares the secret. 'Have an enemy'
Mamaearth co-founder Ghazal Alagh believes that every successful brand needs an "enemy"—not necessarily a competitor, but a ...
Beloved chain opening new stores nationwide: ‘A pivotal moment’
This revival first broke in October 2024, with publications such as ChainStorage.com then-reporting how the brand’s parent ...
Marketing Week27d
A ‘beacon’ for beans: How one brand is making space for a category that ‘doesn’t exist’
The brand sells high-quality, slow-cooked beans sold in jars rather than in the usual cans British consumers are used to. Founder Amelia Christie-Miller is on a mission to make the British consumer ...