Clothing Giant H&M Will Use Models’ AI-Made Digital Twins, Consent Included
The apparel chain plans to use AI images digitally created from real people to showcase its clothes in an upcoming ad ...
The playbook for luxury fashion marketing has evolved — 6 strategies can help brands survive the industry's slowdown
Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed amid economic headwinds.
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Fashion Marketing and Communication AAS
The AAS Fashion Marketing and Communication program at Parsons is an intensive, flexible degree centering on the fundamentals of communication strategy. You explore the relationship between brand, ...
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Listrak Report Reveals Key Trends Driving Beauty and Fashion Marketing Success
A new report from Listrak, the 2025 Beauty & Fashion Benchmark Report, has unveiled critical insights into consumer behavior ...
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AI In Fashion Marketing: Crafting Targeted Campaigns For Diverse Audiences
Artificial intelligence has become a driving force in fashion marketing, with brands increasingly relying on AI to craft campaigns tailored to specific audiences. At first glance, it may seem ...